Business, Management and Marketing Diploma

The International Diploma in Business, Management and Marketing is an intensive nine month course to fast track international students to the second year of a degree at the brand new School of Business at the University of Wales, Newport.

The course is for students who have studied at a level above High School, have completed a foundation year or have part completed the first year of a university degree. On successful completion of the international diploma students are guaranteed entry in to the second year of their choice of the following degrees at the University of Wales, Newport:

• BA  Business Studies
• BA Business & HRM
• BA Marketing
• BA Business & Marketing

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The course combines a mixture of English language and academic subjects.

English language Modules

English and Skills for University Study 1, 2 and 3: Over these three modules you will develop your English communication skills and learn a range of study skills, including: writing and reading strategies; presentation and seminar participation; organisation of time and materials, meeting deadlines and responding to feedback. At the end of these modules you will have reached an IELTS level of at least 6.0 and be able to: use English language in your own academic work; give well structured presentations, confidently answer follow-up questions and confidently contribute to seminar discussions; take notes from readings and lectures; plan, develop and write well structured academic essays; be confident in self-directed learning strategies.

Applied Academic Writing Skills: This module will further develop your writing fluency and accuracy. You will have the opportunity to apply the skills you have learnt to an extended academic essay. You will also work on 5 short texts over the 10 week programme to make sure you are well practiced in using your new skills.

Academic Modules

Introduction to Economics: This module will cover the key economic concepts: supply and demand; costs and revenues; equilibrium; pricing and elasticity; market structures; macroeconomics; money and banking; government policy and international trade. At the end of this module you will be able to identify, explain and evaluate key economic principles.

Marketing: Theory & Practice 1: This module will provide an introduction to marketing concepts: market and product orientation; market segmentation; market research; the marketing mix; international marketing; marketing strategy and planning.

Introduction to Organisational Behaviour: This module will introduce key concepts of Organisational Behaviour: the nature of work and work ethics; the influence of social class; impact of external influences; skills development and motivational theories; performance at work and performance-related pay; managerial functions; business organisations, systems and functions; job descriptions and personnel specifications; change management.

Introduction to Management Accounting: This module will teach you how to use and interpret financial statements including: ratio analysis and the assessment of business performance; how to prepare and analyse budgets; types of costs, costing and decision-making; cost-volume-profit analysis; absorption and activity-based costing; capital expenditure proposals and appraisal; the social and ethical dimensions in decision-making.

Business Studies 1: This module introduces you to the multi-disciplinary nature of business and the different types of business organisations, structures and management styles. The focus is on the marketing and human resource management functions. The module will cover: business organisation and structure, marketing, human resource management; leadership styles in business.

Business Studies 2: The second Business Studies module will teach you about the external influences that impact business decisions, including: how organisations manage change and innovation; the impact of IT in creating a new type of business models; how to analyse the business environment; organisation cultures and contexts; corporate responsibility; strategic management; financial and budgetary control; business performance and quality assurance; Total Quality Management.

Business Information Management: In this module you will learn how to use information within a business environment and the various ways business information can be analysed, interpreted and presented. You will have lots of opportunity to practice the skills needed to present information using information technology. The module will cover: business communication skills; meeting and negotiation skills; building relationships and team building skills; using information to manage and influence decision-making; the use of information technology in business communication; information systems and organisation.

Human Resource Strategy and Procedures: In this module you will learn how recruiting and developing people within organisations contribute to their success. It looks at how Human Resource Managers operate within companies and how they can keep workforces productive in a changing employment environment. This module covers: management of a workforce; recruitment policy and implementation; job analysis and selection techniques; skills development techniques; performance management and appraisal; handling poor performance; disciplinary and grievance procedures; dismissals and redundancies; creating a high performance work environment; diversity and equal opportunities policies.

International Diploma Key Facts